AHAVA, Hebrew for love, was founded in 1988 out of fascination with the Dead Sea. This source of minerals forms the basis for AHAVA's skincare products. Since then, the AHAVA brand has grown into the leading 'Dead Sea mineral beauty expert'. 

The power behind the entire product range is the exclusive Osmoter™ – a perfectly balanced concentrate of Dead Sea minerals that effectively regenerates, hydrates and recharges the skin.